Amid the wide-ranging dialogue concerning the relative reputation (or not) of Thread vs. Elon Musk’s Undertaking X, I current to you the newest app obtain chart masking the month of July 2024.
As you may see on this record from app analytics supplier AppFigures, Meta continues to dominate the general record, with Instagram being probably the most downloaded app of the month, whereas Fb, WhatsApp, Threads and Messenger all make the highest ten.
Which is fairly regular. Meta all the time has about 4 or 5 apps within the high downloads record, although Thread’s regular efficiency right here is value noting.
For context, primarily based on Apfigure’s earlier report, the threads have been:
Threads has not been within the high 10 downloads for some other month since its launch, aside from July 2023, the month Threads was first launched and reached the highest of the obtain chart.
And now, a yr later, Threads 7 has arrived in July this yr.
So on stability, threads appear to be gaining traction over time, as extra individuals proceed to obtain the app.
X, in fact, isn’t listed right here, though AppFigures has beforehand reported that Thread downloads are outpacing X downloads by a major margin.
After all, downloads and energetic customers are two fully totally different measures, and presently, X nonetheless has extra customers than threads.
However as a development, the information signifies rising curiosity in Threads, whereas X is shedding customers in some areas.
Does this imply the threads are on the way in which to explant?
Nicely, on an extended sufficient timeline, certain, threads are dynamically, presently, extra energetic than X at some stage. However that timeline continues to be years away, and it is banking on threads persevering with to obtain on the similar charge.
As a brand new app, it is smart that Threads will see extra downloads, as individuals strive it out. However then once more, Instagram and Fb are a lot older, and so they’re nonetheless seeing important consideration primarily based on this record.
So actually, if X beneficial properties traction, it ought to be listed right here too. That it is not is a worrying signal, although X followers will word that X continues to be killing it within the “Information” class on iOS, the place it is probably the most downloaded information app, beating out a number of legacy information suppliers.
However this can be a full misnomer.
X isn’t a “information” app, it is a social media platform, and X is simply listed as a information software on iOS as a result of former Twitter administration wished to keep away from comparisons to Fb within the social media division.
Apparently, X can not truly change its designation to “Information” within the Google Play Retailer, because it depends totally on user-generated content material, and as such, doesn’t qualify below Google’s parameters as a information supplier. Which looks as if a good measure on this case, however as I discussed earlier, X isn’t a information app, and the declare that it’s the main information supplier is predicated on a totally false premise.
I imply, it is competing with information apps with a couple of tenth of its energetic person base or much less. In order that’s a nothing argument.
Basically, the thread’s knowledge story exhibits that it’s gaining traction over time. However if you need a superb indication of how briskly it is gaining, this chart, from SimilarWeb, might be the very best general indicator.
Threads is rising, however it should nonetheless take a very long time to overhaul X at its present progress charge.
That would change shortly, as Elon continues to make divisive feedback, and X could battle to remain in enterprise if advertisers pull. However the backside line is that sure, threads are doing effectively, in relative phrases. But it surely nonetheless has a technique to catch as much as X.
