TikTok has introduced an official partnership with the Worldwide Paralympic Committee that may stream unique Paralympic content material on TikTok throughout the Video games.
The Paralympics kick off in Paris subsequent week, and TikTok is rolling out quite a lot of activations to assist customers have interaction with the occasion.
Based on TikTok:
“Consistent with the Paris 2024 Paralympic Video games, we’re thrilled to staff up with the Worldwide Paralympic Committee (IPC) to interact a worldwide viewers on the Paris 2024 Paralympic Video games and additional the event of para sport worldwide. From now till the closing ceremony on September 8, we’ll be releasing a collection of unique content material through TikTok LIVE, together with only-on-TikTok views of the opening and shutting ceremonies, excursions of the occasion venue, interviews with Paralympians, family and friends. Athletes, followers and extra.”
TikTok will host a collection of TikTok Dwell broadcasts that includes Paralympians, together with alternatives to donate Para Sports activities Growth Programme.
“TAlong side IPC, we’re launching restricted version Phryge Presents. Impressed by Iconic Friesian capThe Paralympic Frieze brings this iconic image to the sporting world. A world viewers can tune in @Paralympics Account to search out our unique Phryge items throughout this time.”
Whereas TikTok is official, the in-stream may also spotlight unique content material from the Paralympics. @Paralympics The account will characteristic floor excursions of competitors venues, interviews with athletes and extra.
Sports activities are a key driver of neighborhood engagement on TikTok, and the flexibility to assist Paralympic athletes will present vital alternatives to spotlight the Video games over the following few weeks.
It may additionally facilitate branded content material tie-ins and partnership alternatives with influencers associated to video games.
As talked about, with the Paralympics beginning subsequent Thursday, TikTok plans to host content material within the lead-up to the occasion.
