TikTok has launched the newest model of its vacation procuring information, which comprises tons of statistics and insights that will help you plan your vacation advertising and marketing marketing campaign.
TikTok’s 16-page “Trip for You” information is formatted extra like an infographic, with a variety of information factors on every web page.
As you possibly can see, the format is pretty tight, so at solely 16 pages, the insights are intensive.
This primary a part of the information seems to be at key hashtags and content material tendencies across the vacation and the way TikTok customers are planning to buy and interact with the occasion.
Additionally notes the person’s buy exercise and engagement in particular procuring classes
Additionally contains notes on engagement tendencies on TikTok and the way manufacturers can faucet into completely different behaviors and pursuits.
There are additionally particular marketing campaign ideas and timelines that will help you plan.
And notes on content material planning:
It is a good information with quite a lot of info, and if you happen to’re planning on utilizing TikTok in your vacation advertising and marketing, it is positively value a glance.
You’ll be able to obtain the “TikTok Holidays for You” playbook right here.