TikTok has a brand new method for leisure manufacturers to faucet into the collective in-app hype round motion pictures and TV exhibits, providing a extra complete method to entry fan engagement within the TikTok Highlight app.
As you may see on this overview, TikTok Highlight allows leisure publishers and film studios to get extra direct buy hyperlinks in entrance of TikTok customers.
As defined by TikTok:
“TikTok Highlight Identifies relevant TikToks on our platform and attributes an anchor hyperlink. The hyperlink takes viewers to a devoted touchdown web page the place they will uncover extra particulars equivalent to synopsis, forged, official accounts and a group of different creator content material linked to the identical title, permitting followers to discover the fandom and dialog across the title, absolutely immersive on their very own. “
From there, followers can hyperlink by the related streaming platform to observe, or purchase tickets to, the film.
The method will allow producers and publishers to work with TikTok to establish the proper creators to associate with, in addition to develop incentives to encourage creation and participation round launches and occasions.
“Greatest-in-class TikToks are then amplified throughout platforms and past with TikTok Social, academic supplies and eventized touchpoints.“
Highlight campaigns can embody gamified calls-to-action with the creator neighborhood to create relatable TikTok movies to unlock customized in-app components.
It is a area of interest supply, however for these trying to develop the promotion of movies and TV collection, it may be a worthwhile method to faucet into the popular culture zeitgeist and make sure that TikTok developments are extra straight linked to their merchandise and buy choices.
And if it is profitable, you may think about TikTok additionally increasing the identical to different areas. For instance, #BookTok may very well be one other space the place this is applicable, whereas sports activities groups may faucet into comparable promotions on the app.
This can be a high-end providing, which may also include a high-end price ticket. However it may very well be an fascinating consideration for movie studios and publishers.