Courtesy of Pedro Furtivo
Atlantan Omar Martinez grew up in america, the son of an immigrant who moved from Ixtalahuacan del Rio, Jalisco, in pursuit of the American dream. When his father left Mexico, he deserted a lifetime of farming in favor of masonry. However his farmland, which has been with the household for years, is mendacity in disrepair. “I understood that he was somewhat unhappy to see his farms overgrown,” Martinez says. “I began [working] To provide life to my father’s farm.
After a lot analysis and trial and error, and quite a few journeys to Mexico over the previous decade, Martinez plotted a really particular plot of land—one which each his grandfathers had farmed. It was about 4 years in the past that he grew to become an agavera (agave farmer). He met Peter Kiley, Monday Evening Brewmaster and co-founder of Sneaky Spirits, which makes Sneaky Pit Spirits and Yacht Water, and collectively they based Pedro Furtivo Tequila. It is an additive-free spirit comprised of Martínez’s absolutely mature agave azul pinus grown in his father’s hometown. Accessible in blanco and reposado varieties, and shortly anejo, it is meant to replicate the heritage of tequila.
“We come from two fully completely different cultures and life and are available collectively underneath this shared imaginative and prescient,” explains Kiley. “We will supply individuals a grade-A pattern of additive-free tequila with out a loopy price ticket as a result of we personal so many. [production] steps.”
Courtesy of Pedro Furtivo
“Being a brewer and distiller, Peter knew so much that I did not,” provides Martinez. “What sort of water, what sort of agave (upland or lowland)—these issues differentiate tequila. My data of the farm, the grime it grew on, mixed with Peter’s data, provides the tequila a distinct spin.”
Kiley labored in wine earlier than launching Monday Evening Brewing and Sneaky Pits and felt his soul lacked a connection to the land. “I felt like a fraud and nothing was working proper. It felt very soulless,” he mentioned. With Pedro Furtivo—which suggests Sneaky Pete in Spanish—he is in a position to share Martinez’s story in each bottle.
Bought in bottle retailers in Georgia and Tennessee, in addition to Monday Evening Brewing, Pedro Furtivo is simply getting began. “I nonetheless do not wish to manipulate the flavour for tequila—I wish to make issues the traditional method earlier than I put a spin on it,” Kiley says. “However we additionally wish to have enjoyable. We’re a younger model with quite a lot of artistic concepts and wish to steadiness the outdated world with the brand new.”
His spouse Rachel Kiley just lately left her function as chief working officer of Monday Evening Brewing to develop into CEO and co-founder of Sneaky Spirits with Pedro Furtivo. (He’ll nonetheless function a strategic advisor for the brewery.) Now, he is working to carry the tequila to native eating places and bars and can host a pop-up at Lee + White’s Monday Evening Storage. Beginning August 23, they are going to serve cocktails made with Pedro Furtivo from the corporate’s truck within the courtyard on Fridays and Saturdays (4 pm to 10 pm) and Sundays (midday to six pm). Drinks embrace Paloma, Batanga and Margarita.
“We’re actually happy with it,” Martinez mentioned.
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