With vacation plans now in full swing, TikTok has launched a brand new one The Advertising and marketing Playbook for SMBsWhich will help you maximize your TikTok efforts.
The 19-page playbook covers all elements of TikTok advertising, with a spread of notes and ideas to assist information your method. The complete information is on the market right here (together with e mail sign-up), however on this publish, we’ll have a look at some key notes).
First, the information gives an summary of TikTok’s recognition and relevance for entrepreneurs, together with a spread of utilization statistics.
The information then seems on the completely different TikTok promoting instruments accessible, and the way you need to use every to your benefit.
TikTok additionally features a vary of inventive ideas on your movies:
In addition to concepts and inspiration, that will help you assume:
There’s additionally an instance overview of easy methods to map your TikTok content material:
Many of those notes are just like what you’ve got heard and/or learn earlier than, however there are some useful pointers that may deliver your TikTok technique in line and make sure you’re making the very best use of the instruments at your disposal.
If you wish to make TikTok a spotlight this yr, it is value contemplating.
You possibly can obtain TikTok’s 2024 CPG Playbook for SMB right here.