With vacation plans now in full swing, TikTok has launched a brand new one The Advertising Playbook for SMBsWhich may help you maximize your TikTok efforts.
The 19-page playbook covers all points of TikTok advertising and marketing, with a spread of notes and ideas to assist information your strategy. The total information is accessible right here (together with e mail sign-up), however on this put up, we’ll have a look at some key notes).
First, the information supplies an summary of TikTok’s reputation and relevance for entrepreneurs, together with a spread of utilization statistics.
The information then seems on the totally different TikTok promoting instruments accessible, and the way you need to use every to your benefit.
TikTok additionally features a vary of artistic ideas to your movies:
In addition to concepts and inspiration, that can assist you suppose:
There’s additionally an instance overview of learn how to map your TikTok content material:
Many of those notes are much like what you’ve got heard and/or learn earlier than, however there are some useful pointers that may deliver your TikTok technique in line and make sure you’re making one of the best use of the instruments at your disposal.
If you wish to make TikTok a spotlight this 12 months, it is value contemplating.
You possibly can obtain TikTok’s 2024 CPG Playbook for SMB right here.