Meta is introducing a brand new approach to promote inside Reels, its quickest rising content material format, with Reels overlay adverts now accessible to pick advertisers.
As you’ll be able to see in these examples, reel overlay adverts seem on the display with a big CTA immediate and may be single pictures or carousel promotions.
Meta first previewed the format at NewFronts in Might.
In keeping with the meta:
“Reel Fb overlays and post-loop adverts may be banners on reel movies, or video adverts inside reel movies.“
So you’ll be able to both lengthen the advert right into a second play by the reel, or be proven throughout the clip as a dwell promotion.
This could be a good approach to faucet into the recognition of Reel, and expose your model to this captive viewers, with participating promotions that seize consideration within the stream.
And with Reels now driving a rising 200 billion views per day throughout Fb and IG, it is price contemplating the place consideration is shifting on Fb and the way you would possibly have the ability to higher body your choices to align with it.
In truth, just about all utilization progress on Fb of late has come from Reels engagement, Meta’s stream of algorithmically really helpful Reels clips serving to to maintain extra customers on the app and drive better engagement.
On this sense, Fb is changing into extra of an leisure platform than a social community, attracting consideration by a rising vary of video uploads versus person feedback and social engagement.
Which, once more, can reframe your Fb advertising strategy.
New reel overlay adverts are being rolled out to extra advertisers over time, so chances are you’ll not have them but, however they’re coming.
You’ll be able to publish adverts on Reels on the advert set degree in Meta Advertisements Supervisor by choosing Reels Placement (or Benefit+). Extra information right here.
