Meta is introducing a brand new solution to promote inside Reels, its quickest rising content material format, with Reels overlay advertisements now obtainable to pick out advertisers.
As you possibly can see in these examples, reel overlay advertisements seem on the display with a big CTA immediate and might be single photos or carousel promotions.
Meta first previewed the format at NewFronts in Might.
In accordance with the meta:
“Reel Fb overlays and post-loop advertisements might be banners on reel movies, or video advertisements inside reel movies.“
So you possibly can both prolong the advert right into a second play by means of the reel, or be proven inside the clip as a dwell promotion.
This is usually a good solution to faucet into the recognition of Reel, and expose your model to this captive viewers, with partaking promotions that seize consideration within the stream.
And with Reels now driving a rising 200 billion views per day throughout Fb and IG, it is value contemplating the place consideration is shifting on Fb and the way you would possibly be capable of higher body your choices to align with it.
The truth is, nearly all utilization development on Fb of late has come from Reels engagement, Meta’s stream of algorithmically beneficial Reels clips serving to to maintain extra customers on the app and drive larger engagement.
On this sense, Fb is changing into extra of an leisure platform than a social community, attracting consideration by means of a rising vary of video uploads versus person feedback and social engagement.
Which, once more, can reframe your Fb advertising method.
New reel overlay advertisements are being rolled out to extra advertisers over time, so chances are you’ll not have them but, however they’re coming.
You possibly can publish advertisements on Reels on the advert set degree in Meta Adverts Supervisor by choosing Reels Placement (or Benefit+). Extra information right here.
