TikTok has launched a brand new promotional marketing campaign, in partnership with the UK Olympic workforce, to spotlight how the app helps assist athletes and creators, whereas showcasing its connection to the occasion.
The brand new marketing campaign options quite a few UK athletes and goals to showcase TikTok’s energy to encourage and join.
In accordance with TikTok:
“On daily basis, individuals come to TikTok and get impressed to strive new issues. We have seen how this second of inspiration can snowball into one thing greater and alter individuals’s lives. As we glance in the direction of the Olympics and Paralympics, we wished to have fun. Neighborhood power, creativity and athletic excellence, and exhibits how our athletes’ journeys can encourage individuals to begin new issues and embrace their passions.”
An official associate of TikTok Staff GB and the ParalympicsGB workforce, who will go to the Video games within the subsequent few weeks. TikTok will host unique content material and insights from these athletes, driving elevated dialog across the occasion, and the marketing campaign goals to showcase that connection, whereas additionally celebrating TikTok’s broad assist and optimistic messaging.
Highlighting how athletes use TikTok clips to share their journey is usually a good solution to get extra customers on the app. And with so many individuals more likely to look as much as these athletes throughout video games, TikTok is usually a key vacation spot to assist them get to know these rising stars higher.
As such, it is a good promotion for the app, which additionally highlights TikTok’s advantages for better connectivity and group. And with the anticipated stack of Olympics-related actions on the app, it might assist drive extra dialogue, making it an much more precious vacation spot for promoting companions.
TikTok says the brand new marketing campaign shall be highlighted on billboards in addition to on TV, radio and social media.
