Threads launched some new content material to have fun its first anniversary, whereas additionally sharing new insights into how individuals are utilizing the app, which now has greater than 175 million month-to-month energetic customers.
First, as you will have observed, the Threads app has added a celebration hat to the profile image, whereas platforms like Twitter even have various app icons to mark birthdays.
Additionally, in the event you share a publish that makes use of “One 12 months thread” tag this week, you’re going to get a confetti impact, add the celebratory temper.
These are small however enjoyable additions, with some devoted thread customers updating their profile photos with one which higher aligns with the celebration hat graphic.
The birthday components can be accessible within the app for the subsequent few days, in the event you’re serious about checking them out.
Aside from this, Threads additionally shared some new knowledge, through Wakefield Analysis How individuals are utilizing the app, based mostly on a survey of two,000 Thread customers within the US
Among the many key notes:
- 60% of these surveyed indicated that connecting with others is a very powerful a part of social media. It’s attention-grabbing to think about the broader shift from social interplay and leisure primarily by short-form video. This might point out how Threads is seeking to differentiate itself from different apps on Meta.
- Over 50 million matter tags have been created thus far in threads together with “Images Threads”; “BookThreads,” “ZimThreads”,; “Artwork Thread” and “TTPD” are the most well-liked (though Meta didn’t present particular utilization knowledge on these).
- The tag “TTPD” is expounded to Taylor Swift’s new album “The Tortured Poets Division”. Meta says Swift followers are constructing a major neighborhood on the app.
- 67% of Gen Z customers are serious about having entertainment-related information in addition to matters associated to music, meals and vogue in threads. It signifies how Meta is making an attempt to angle the app, transferring away from information and politics, and towards extra light-hearted, gossip magazine-style information developments.
- Curiously, 63% of thread posts are textual content solely. Photographs and video now largely dominate engagement in different apps, so it is attention-grabbing to notice that the majority thread posts do not embrace visuals, at the very least at this stage (word: earlier analysis has proven that the majority X posts are additionally text-only, FWIW).
- Greater than 60% of each Gen Z and Millennial customers choose voice notes, “whereas almost half of Gen X and almost 70% of Boomers do not know what they’re.” This is a vital pattern to notice, which might relate to the way you angle your advertising.
These are some attention-grabbing insights into key thread developments, which may give you a greater thought of how the app works and what its 175 million customers are coming to the app for.
And whereas it stays a comparatively small platform within the bigger social media house, 175 million actives after only one 12 months is important, and it seemingly has an opportunity to compete with the platform previously often called Twitter in some ways.
Proper now, X is the real-time social media app of selection, and at 250 million day by day Energetic customers, this can be a honest method ahead. Threads at present have 35% of X’s viewers, though this will likely nonetheless change and X has develop into an even bigger consideration over time.
You’ll be able to verify the analysis concerned in the complete thread right here.
