X has added one other large identify to its evolving video content material slate, with a Kardashian approaching board for an unique content material deal.
No, not Kim or Kylie, however open up There’s the Kardashians X signed a contract with to create a brand new, 26-part “video podcast” on the platform.
I am so excited to share that I am launching my first video podcast collection this fall! It is one thing I’ve wished to do for a very long time and I am unable to wait. Now we have loads to speak about???? Extra to return quickly! ???? https://t.co/L0GZfoUwJM
— Khloé (@khloekardashian) June 20, 2024
as X:
“Khloé will star in and produce the refreshing new collection, as one of many world’s most well-known personalities mixes her boundary-pushing humorousness together with her signature relatability to deal with points starting from the on a regular basis to the absurd.“
Sounds good, I assume.
X is documenting the brand new present as his new piece “Authentic in XSlate of programming, which might be on the heart of “premium, talent-driven concepts” that may initially solely be out there on the app.
For all the thrill about changing into a “video first” platform, although, and its rising give attention to video for larger engagement, I am undecided its present programming goes to interrupt viewership data anytime quickly.
Thus far, X has signed unique content material agreements with:
Sure, many of those look like pretty area of interest applications, unlikely to have mass enchantment. However then once more, get sufficient of those small audiences to sign-up for reveals and it’ll ultimately turn out to be a big, rising viewers. proper?
I do not know, I do not see them being an enormous draw for advert companions, and I do not see how they enhance X’s video product in any important method.
It is also attention-grabbing to notice this method contrasts with previous Twitter video initiatives, which have been inclusive Signing unique offers with MLB, NFL and NBA to Air video games instantly within the app.
Even these did not pan out, so it is onerous to see why these much less standard choices are going to drive a brand new “video first” period for apps.
However X is satisfied that that is the way in which ahead, and celebrity-led reveals are going to carry a bigger viewers to the app, which, in flip, will allow extra alternatives for all creators.
We’ll discover out, nevertheless it appears like X nonetheless has a methods to go to safe a very beneficial video content material slate.
