Google owns simply over 90% of the worldwide search engine market, which suggests it’s a vital driver of how individuals search and discover data on the Web.
On this publish, I will evaluation key Google Search statistics that can assist you perceive how search works, search traits, and the way Google Search is adapting to altering applied sciences.
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How many individuals use google?
Google controls 90% of the search engine market share worldwide. This contains 79% of the desktop market and 94% of the cell search engine market.
Google’s closest competitor, Bing, is simply holding again 3.9% of the market share, compared to Yahoo’s 1.3%. Distribution has remained relatively stable over the past few years with Google consistently claiming competitive victories thanks to detailed search results, deep analytics and growing service offerings.
Consider the rapid adoption of “Google” as a verb, meaning, “to search” — “I’ll just Google it,” “Can’t you Google it?” “Isn’t it on Google?” It’s no exaggeration to say that when it comes to searching for information online, Google is — by far — the digital pioneer
How many Google searches per day?
Google does not share its search volume data. However, it is estimated that there are about 255,600 per second, which translates to 22,083,870,968 Google searches per day. Annual Google queries number in the trillions, and the average person makes 6.8 searches per day.
Google also makes efforts to personalize search results, thereby increasing the likelihood that users will choose Google the next time they have a question.
For users who are not logged in to Gmail or another Google account, the Company uses anonymously stored browser cookies to gain an understanding of search history and preferences.
For users signed in to their Google Account, Chrome’s browser history provides the data Google needs to create a profile based on age, language preference, gender, and search preferences, which informs the type of search results returned.
Location provides a simple example of this approach — with users’ location services turned on, Google search results will be filtered by geographic location to increase overall relevance.
Now, let’s look at some of this year’s top Google search statistics and dive deeper into the trending searches that should guide your marketing strategy.
Top Google Search Statistics in 2024
Let’s see how Google influences search with these latest statistics
- When Google opened its proverbial doors in September 1998, it averaged about 10,000 daily search queries. (search)
- As of January 2024, Google had an estimated 84.2 billion visits worldwide, up from 83.9 billion in April 2023. (Statista)
- There are over 192 different country and region-based Google search engines (GIT Magazine)
- As of October 2024, Chrome accounts for 65% of the web browser market share. (statcounter)
- As of October 2024, 61% of web traffic searches are on mobile. (statcounter)
- Our survey respondents ranked smartphones or mobile phones as the most commonly used browsing device by their site visitors. (HubSpot Blog Research)
- Some of the most popular Google searches globally in 2023 include “Titanic submarine,” “Sinead O’Connor,” “connection” (New York Times Game) and “Barbie.” (Google)
- 65% of SEOs say Google’s 2023 algorithm updates positively impacted web traffic and SERP rankings. (HubSpot Blog Research)
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Most professionals said that their websites have maintained the same amount of traffic or they do not believe that Generative AI/LLM AI features in search engines have affected their site traffic. 41% said their websites are getting more traffic than ever before. (HubSpot Blog Research)
- Just over ¼ of survey respondents said organic traffic was their top source of web traffic. Paid/Search Google Ads and Paid Social Media/Social Media Ads came second. (HubSpot Blog Research)
- Our survey respondents told us that most of their website pages rank 6-10 in the SERPs. (HubSpot Blog Research)
- 89% of URLs and 37% of URLs rank in positions 1-20 on mobile and desktop separately. (SEMRush)
- 54% of survey respondents feel that people use search engines more often to find answers since AI Overview and other LLM search features became available. (HubSpot Blog Research)
- Professionals ranked reliability and efficiency as the most important ranking factors in the EEAT framework. (HubSpot Blog Research)
- Experts believe that how-to, step-by-step guides and other educational content will work best with generative AI added to search engines. Personal stories/experiences will be most negatively affected. (HubSpot Blog Research)
- Optimizing content for search intent, optimizing on-page content around target keywords, and doing keyword research are the most effective SEO strategies for ranking high in SERPs. (HubSpot Blog Research)
- 25% of desktop Google searchers end up without a click and 17% of mobile ends up without a click (Semrush).
- The average keyword is roughly 3-4 words long. (Semrash)
- Long-tailed keywords get 1.76x more clicks on organic SERPs. (backlinko)
- In 2020, the top 500 keywords accounted for 8.4% of all search volume. (backlinko)
- The average cost per click for a keyword is about $0.61. (backlinko)
- The average cost-per-click on Google ads in 2024 across all industries is $4.66. (vocabulary)
- Four times more people are likely to click on a paid search ad on Google (63%) than on any other search engine – Amazon (15%), YouTube (9%), and Bing (6%). (clutch)
- For every $1 a business spends on Google ads, they earn an average of $2. (Google)
- 55% of people click on Google search ads and prefer text ads. (clutch)
- Average conversion rate on Google ads across all industries in 2024 is 6.96% (Wordstream)
- The average CTR for headlines with questions is 15.5%. Regular (no questions asked) headlines have a 16.3% CTR. (backlinko)
- The average click-through rate for the first position on desktop is 39.8%. If the top result is a featured snippet, CTR increases to 42.9%. (first page)
- 21% of Google SERPs show images. (fun)
- Compressing images and text can help save 25% of web pages over 250KB and 10% over 1 MB. These changes reduce bounce rates and increase page rank in Google SERPs. (Google)
- 50% of US consumers use voice search daily. (sub city)
With search volume constantly fluctuating in response to world events and evolving news coverage, it’s valuable to know which searches are trending, how fast they’re ramping, and how they stack up against similar keyword queries.
While one option is a scattershot approach – simply type a potential trending term into Google and see how many total results are reported – more targeted options often provide an easier path to improved search performance.
Let’s review some of the most useful tools available in the section below
How to Find Trending Searches
- Google Trends
- Think with Google
- BuzzSumo
- fiddly
- Ahrefs
- Cora
1. Google Trends
Review “Years in Search,” take Google Trends lessons, and see what’s trending now You can also see the peaks and valleys of topic interest over time, which uncovers seasonality and allows you to plan your marketing calendar accordingly.
Also, find related topics and questions and identify your topic trending sub-areas to better target your campaigns.
2. Think with Google
Discover articles, benchmark reports and consumer insights that keep you up to speed on the search. From ad bidding strategies to brand jingles, you’ll find engaging content that helps you think bigger while staying educated on how to leverage Google Search for your business.
3. X (formerly Twitter)
Check in to X and use the “Tendencies” function to uncover what’s trending in your state, nation or world wide. Once you click on on a development, you will see high tweets in regards to the subject, related information tales and reside reactions
4. BuzzSumo
I like how BuzzSumo helps you determine probably the most shared content material within the earlier 12 months or the final 24 hours.
BuzzSumo permits you to drill down and analyze what issues to your business, your rivals, and the influencers you be taught from.
5. Feeding
I believe Feedly’s RSS feed aggregator is a superb software. It permits you to observe your favourite manufacturers and see their newest content material in a single place
Add your favorites and uncover new publishers by looking for your business, experience or — you guessed it — trending subjects. Feedly permits you to arrange key phrase alerts, so that you’re at all times monitoring the most recent traits within the subjects you are all in favour of
6. Reddit
Freshness and user-based voting decide how content material is prioritized on Reddit. A fast go to to the homepage exhibits you trending or well-liked posts. And, you possibly can filter by nation or recency for a extra related feed.
7. Ahrefs
Conduct aggressive analysis, residence in on a key phrase, or seek for trending subjects. Ahrefs helps you determine trending content material and exhibits you what it’s worthwhile to do to outrank your rivals.
8. Pockets
Pocket permits you to save content material from wherever on the net. Evaluation your content material everytime you need and go to the Discover web page to search out trending subjects related to you
9. Quora
Join Quora and choose subjects that curiosity you (eg, “Startups,” “Advertising and marketing,” and “Economics”). Quora will inventory your feed with questions associated to your content material pursuits.
It provides you perception into what your prospects are asking, real-time debate about rivals and even permits you to reply questions on subjects you have got expertise with.
Develop your Google affect
The underside line? Google owns the biggest share of each search and internet browser market shares and presents a number of interconnected providers that empower the corporate to ship personalised, real-time search outcomes.
For entrepreneurs, this makes Google an irreplaceable software for rising shopper loyalty, attracting new shoppers and enhancing buyer conversion.
Armed with actionable development knowledge and related supply statistics, advertising groups can broaden their Google affect and make sure the proper content material is seen by the correct prospects to jumpstart the gross sales course of.
