Worker advocacy applications may help amplify your model’s messaging by utilizing the non-public profiles of your staff to broaden your attain in new methods.
And when you think about that non-public profiles usually have extra attain than model accounts, that is much more related. However you can also’t be too prescriptive, as a result of seeing the identical, generic, templated message from every of your staff is pressured, boring, and unlikely to be efficient.
Want extra convincing on the worth of worker advocacy? This infographic from the crew at Giraffe Social Media supplies a spread of notes on the feasibility of an efficient worker activation plan.
